On LS’ blog, the latest entry is bragging about the positive press AAW 2007 got. Well, not press in the traditional sense, because real journalists would have investigated thoroughly. Let’s nitpick a bit.
One of the first applications built to find and remove adware and spyware, Ad-Aware 2007’s excellent reputation is well-justified.
The first such utility was not written by Lavasoft, but by Steve Gibson under the name Optout, although LS officially claims: “We are not just any anti-spyware company, we are the original anti-spyware company”. While Steve Gibson is by far not an undisputed expert, the kudos is his, not LS’. Furthermore the whole statement was bullshit given that AAW 2007 was released in 2007, while other AS-companies (even LS themselves) have released products prior to that. So how could it be one of the first? Bad wording or negligence? As to the reputation, I ask my readers to visit the LS support forum to check by themselves (unless it’s being cleaned up). They even got a special rant thread – woohoo.
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