Very cool Icelandic pun from my boss (Friðrik), who suggested that pizza services around Iceland advertise pizzas under that name tomorrow. I mean you do know the world is going to end tomorrow, right? 21st of December 2012 … Maya calendar ends … world ends. All very very logical, of course.
The joke here: heims-enda (world’s end) vs. heim-senda (home delivery). My Icelandic isn’t too good, but I had to laugh about this one.